04 Nov Are You Using The CTA Button On Your Facebook Page ?
So you’ve set up your Facebook page and publishing some great content, but are you using your Call To Action button effectively ?
Call to action (CTA) is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale.
The CTA button is situated at the top of your Page, so it’s vital to ensure it is functioning and directing your audience to the right direction.
You could direct your audience to “Sign Up” for a newsletter or mailing list or simply “Send Message” which will allow them to easily contact you with their requests for further information. Alternatively, you could invite your audience to “Shop Now” and direct them to an on line shop or “Book Now” for a diary appointment.
Whatever you choice, it’s simple to configure your CTA button. All you need to do on your desktop or laptop is hover your mouse over the default “Send message” button and click Edit. There you can change your settings and provide your audience with a simple Call To Action!